HomeHammer Improve Your Business Lesson 3: Promoting Your Business
We appreciate your interest in Homehammer.com home improvement
network. Staying with this course will help you build your home
improvement business and watch your profits rise.
HomeHammer helps average people connect with home improvement
professionals like realtors, general contractors, plumbers,
framers, and electricians quickly and easily. This course helps
us help you. We can help you find customers, create business,
and improve yourself as a business person so our customers will
have an excellent network of service providers to choose from.
Lesson 3: Advertising To Increase Your Bottom Line Learning how
to advertise your business will help direct customers to you
which will generate more revenue for your profit margin.
Most people love what they do, but they hate advertising. It's
no wonder, too, because it can be difficult to write good
advertising copy and to find a place where consumers you will
actually want to work for will see your copy and give you a
call. Moreover, placing good advertisements can get a bit
expensive.
There are, though, several easy ways to advertise that will
increase your customer base.
Your Vehicle: You spend a lot of time moving from place to place
in your work vehicle. People see your vehicle in front of your
customers' homes. Why not turn it into a moving billboard? Put
your business name, phone number, and website on the doors and
back of your vehicle. Be sure to make is large enough for
customers to read. This is a fairly inexpensive way to get some
quick, yet effective advertisement. You can even purchase
inexpensive magnetic advertisements if you feel like you might
want to remove them for some purposes.
Free Publicity: Consider some pro bono work to increase your
visibility. This could include donations of product to the less
fortunate or helping out in times of need like natural disaster.
Some community papers allow you to submit your own press
releases detailing the work that you have done. You might also
consider printing some fliers for your business advertising the
free work you have completed to give to your current customers.
Internet Marketing: With the
explosion of the internet, there
are a number of business with websites. In fact, no business
should be without one. Once you have a site, though, there are
several things you can do to increase your traffic. First,
consider search engine optimization. Search engines work by
finding particular words and directing customers to sites based
on a ranking of the number of words on the site matching the
word searched for. Optimizing your site for particular terms
related to your product will increase your ranking and the
likelihood that customers will be directed to your site.
You might also consider reciprocal linking. A reciprocal link is
text or a banner ad on one site that links to another site with
a link back to the original site. Reciprocal links are a
commitment between parties that tell customers "I like and trust
the content on this other site." It also involves an element of
trust between the sites. You must remember not to bury your
reciprocal links where customers cannot find them.
Don't forget that you can sign up for a free directory listing
at Homehammer.com. This can help customers in your area connect
with you and your services.
The next lesson discusses how quality copywriting in all of your
materials can help generate customers for you. This quick read
could help you increase your revenue. Be sure to watch for it!
Now that you're on the way to a healthier business, be sure to
visit the HomeHammer website and sign your business up in our
directory today. We are the world's largest home improvement
site, and the way we stay large is by making sure we have the
most extensive database of contractors and home professionals
around, so make sure you're on that list!
About the author:
Kris Koonar is President of Crack Marketing leading a team of Internet Marketing
Consultants with over 5 years of experience and 100's of
projects. He is also writer of an Internet Marketing Course
called "The Website MBA"
Kris can be contacted at 1.877.270.7170
or kris@crackmarketing.com
Written By: Kris Koonar
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