HomeHammer Improve Your Business Lesson 7: A Sample Marketing Exercise
Once again, thank you for your interest in Homehammer.com home
improvement network. Continuing with the lessons in this course
will help you improve the base of your business and your level
of profits.
The HomeHammer site helps customers connect with home
improvement professionals like contractors, plumbers, and
electricians quickly and easily. This course is part of our
commitment to you and our customers. By improving your knowledge
with this material, you can improve the services we offer to our
customers.
Lesson 7: Try To Sell Our Site - An Exercise In What You've
Learned Throughout the last six lessons, you've learned why it
is important to raise your price, how to close a sale, the low
down on advertising, how good copywriting can generate revenue
for you, why you should use links to build your website, and how
to create reciprocal links on your site.
As with any good knowledge lesson, this one includes some
independent practice to help you test out the new skills you
have learned. This practice session starts with this site
http://crackmarketing.com/linking.htm
Using your new skills, try to sell the product we are offering
on our site. Start by thinking about the price. Can it go up? If
so, how much should be charged? What do you intend to offer the
customer in return for the price.
Don't forget to think about how you would close the sale with
potential customers. How would you deal with a customer who
thought your price was too high? What kind of assurances
could
you offer them that your service is the best one around?
You should also consider how the product is advertised. Are
there places the product could be more effectively advertised?
Where might you place advertisements for this product? Moreover,
using your new copywriting skills, what would your
advertisements say? According to your new copywriting skills, is
the site well written? What should be changed?
Finally, would you change the links offered on the website? If
so, how? What links would you add to improve the site? Where
might you look for reciprocal links to improve your site traffic?
This is the final lesson in this course. Thank you for signing
up for our information. We hope it has helped you improve your
profits.
Now that you're on the way to a healthier business, be sure to
visit the HomeHammer website and sign your business up in our
directory today. We are the world's largest home improvement
site, and the way we stay large is by making sure we have the
most extensive database of contractors and home professionals
around, so make sure you're on that list!
About the author:
Kris Koonar is President of Crack Marketing leading a team of Internet Marketing
Consultants with over 5 years of experience and 100's of
projects. He is also writer of an Internet Marketing Course
called "The Website MBA"
Kris can be contacted at 1.877.270.7170
or kris@crackmarketing.com
Written By: Kris Koonar
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